Everything is connected.
It doesn't matter if you believe in I-Ching, if you
don't understand the principles of Quantum Physic or if you are passionate
about the Law of Attraction. This is something you can feel. Everything is
connected, literally. With the advent of internet, social media and shared economy,
it's impossible to deny the interconnection of thoughts, ideas, things and
business development theories.
Everything is changing, fast.
The lifespan of Companies has decreased incredibly in
the last 50 years, technology is evolving at a confusing pace and the resources
are not infinite.
Everything is here and there.
Globalization led us to an International Marketplace
which means to distribute the same product all around the World, forcing
the marketing to be adapted on the logic of the reference Domestic
Market.
The ancient theories behind Tai Chi, I-Ching and the 5 Elements,
no matter what, are always adaptable, confronting time, technology and market
instability. Acircular view of things is more adaptable, is
more connectable and is everywhere. The Tao, with its black and withe, is
a symbol of creation, more than separation. A Company should consider
differences as strengths. For example in leadership it could be useful to let
go in order to comprehend what is different instead of erect rigid walls.
Gentleness is not weakness. It's the art of flexibility which allows us to
create the contact, instead of the separation, between things. Working with, is
more effective than fighting against.
Balance is the key. A balanced
philosophy is always adaptable to changes, yet it is strong enough to maintain
its basic principles. A Company could perpetrate its mission, but it could find
different ways to do so. There are times when more is better, and other when
take a step back will provide the entire market scene, along with the chance to
improve or change a product.
The generating and degenerating interactions. The Yin generates Yang. The demand generates the offer.
One cannot live without the other. Everything is both Yin and Yang. A failure
it could be the starting development of more fortunate circumstances, as
success could hide mistreatments and arrogance. The Yin and Yang theory
when correctly studied it could provide a great insight on the consequences of
future business choices. In the past the great Chinese Warlords used the
generating and degenerating interactions to decide the next move in battle. For
example, fear destroys enthusiasm (news, market trends). Rage confuses the
rationality of choices, forcing the adversary to attack without a clear tactic. This
example are a huge simplification of a complex and fascinating ancient theory,
that with its intrinsic nature had been capable of adapt through different ages
and situations.
A good marketing and developing strategy should include a brief
analysis based on the principles of the Tao, in order to report an inclusive
sight, which it could create really advantageous conditions. So with the
pyramids and schemes, next time, you should try to study the yin and yang of a
business proposal, of a new market or a new product.
Be flexible, be connected and be balanced and you will
be prepared for any change.
"The circle that
represents the whole is divided into Yin (black) and Yang (white) halves--two
polar complements in harmonious balance. The two smaller circles in the centers
(the eyes), shaded in the opposite color, illustrate that within Yin there is
Yang, and vice versa. Yin and Yang contain within themselves, at their very
centers, the seeds of change. The curve dividing them indicates that this change
is dynamic and continuous. Each half invades the other half and establishes
itself in the center of its opposite."
SIMMONE KUO, Yin-Yang in Tai-Chi Chuan and Daily Life
Nessun commento:
Posta un commento